Three landing-page directions plus the converged fourth.
Combined (winner)Editorial skeleton + three sample verdicts, "The point" callout, 4-column comparison, FAQ.
Variant 1Fraunces serif, warm paper, film grain, hairline borders, crimson accent.
Variant 2Inter + Instrument Serif italic, clean white, crimson accent, trust chips.
Variant 3Space Grotesk, dark glassmorphism, crimson-violet gradient, animated verdict explorer.
Internal review staging. Winner: variant 1 (Editorial / Premium Craft). Converged design at combined.html.